Content creation for blog writing can be a challenging proposition, but as in any other area of life, persistence is a crucial element in success. As more and more businesses use inbound marketing, even those businesspeople who do not feel well-suited to blog writing are being forced to get with the times. An essential aspect of successful blog writing is being able to add a personal touch to your material. Below, you will find summaries of seven useful tips on creating web content for your business.
- Let readers know your story. What path has your professional development taken? What amusing things occurred along the way?
- Write about the positive features of the city in which you’re located – let readers know about the fun sights there are to see, the fun activities there are to engage in.
- Talk about what you do in your spare time – this humanizes you in the minds of your readers, and also allows you to step back a bit from discussing business (this is especially useful for businesspeople whose jobs require them to have tight lips).
- Use your favorite professional sport to create metaphorical descriptions of how your business functions; sports have broad appeal and connect people across demographic boundaries.
- Within reason, share particularly useful organization tools; this will make it more likely that other businesspeople searching for tricks of the trade stumble on your website. Some grateful readers may even share tricks of their own.
- Discuss how social media is affecting your industry. What are the pros? What are the cons?
- What are ten things you wish you had known when you started out in your business?