6 Tips for Improving Your Blog Posts

Wednesday, January 8, 2014 by Jackson Griffiths

With so many blogs out there, you've simply got to find a way to make yours stand out in the crowd. A lot of businesses get into blogging, expecting it to automatically create traffic but become disappointed when it doesn't always work out that way. To ensure success for your blogs, look into hiring the best blog writers or at least utilizing the following suggestions regarding content for blogs:

  1. Use headlines to grab the reader's attention. Sometimes all it takes is a creative headline that gets people thinking in order to catch their interest. Use the headline to captivate your audience; you want them to see it and think, “I have to read this.”
  2. Utilize subheadings properly. If a section is especially long, break it up into smaller parts and use subheadings to let your audience know where to find the information most relevant to them. If you're listing information, use bullet points to make it easier on your readers. Bold text lets them know a topic is particularly significant in the blog post.
  3. Add good quality images when you can. In the age of social media, even the strictest of readers are more likely to be intrigued by a topic when there is a relevant image attached. Most people like to skim a blog before taking the time to read it, and a picture can actually be used to encourage reading it.
  4. When creating web content, it's best to know your audience. Post blogs that get them thinking and keep them coming back for more. Who is your blog aimed at? Where does most of your traffic come from? Do you provide local or other services?
  5. Turn the blog post into a conversation. The easiest way to keep readers returning is to spark up a conversation with them. Let them get to know you as a person, use the terms “I” and “you” because, after all, you are speaking directly to them.
  6. Invite your readers to “like” and share your Facebook, Twitter, YouTube and Google+ or other social media pages. Keep them involved with your site by asking them to subscribe to your e-mailing list. In other words, engage and encourage your readers!

Please do not hesitate to phone or e-mail us about our services or to get a quote.

Business Blog Writers
913-400-3888 Office
info@businessblogwriters.com

6 Ways to Create a Thriving Business Blog

Tuesday, January 7, 2014 by Jackson Griffiths

Nearly every business (big businesses at least and most small ones) has its own website and/or blog. To get yours out there, you have to be aware of just how competitive the Internet can be. In order to get your website or blog on search engines, there are a few steps you have to take. In addition, you'll then have to keep readers interested and coming back. Have no worries though; we've got just the right advice for you.

  1. Utilize keywords when you can. This one is especially important because the more relevant keywords you use on your blog, the easier it will be for interested customers to find you. Here is an example: Don is a mechanic with a shop in Denver, Colorado. In order for Don's website to get more traffic, he needs to use keywords like “mechanic in Denver, Colorado.” If SEO (search engine optimization) keywords confuse you, you are always welcome to look into our SEO content writing.
  2. Use social media to popularize your blog. Who doesn't have a Twitter, Pinterest, or Facebook account these days? Even if you're not a particularly big fan of them, they are a cheap and easy way to advertise your goods and/or services, as well as stay in contact with customers.
  3. Make a FAQ and address the concerns of your customers. Are there common questions you get asked in your line of work? Are interested individuals regularly calling requesting the same information? Try making it available to them online.
  4. Think about the type of buyers you're targeting. Who do you want buying your goods and/or services? Tailor your sales pitch to these types of people, and include information that is relevant to them.
  5. Stay connected. This goes for social media, news, everything. Your blog doesn't just have to be about your business; it can also be about information that appeals to your consumer base.
  6. Don't be afraid to interact with your users. Users are more likely to be loyal to a brand if they feel like those in charge of it are easy to reach out to. Be sure to engage your users by responding to them and asking them questions.

If keeping up with a blog simply doesn't fit into your time schedule, look into blog writing services so you can rely on a professional instead.

Please do not hesitate to phone or e-mail us about our services or to get a quote.

Business Blog Writers
913-400-3888 Office
info@businessblogwriters.com

The Best Way to Write a Long Blog Post

Monday, January 6, 2014 by Jackson Griffiths

Who can argue that the Internet is full of a seemingly endless amount of information? Not many, I'd venture to guess. Unfortunately, because this is so, it is much more difficult to get users to stop and read longer blog posts. Most people skim pages they see on the Web, so they often decide within a few seconds whether they will bother reading the full text or click onto the next website. So how can you bring business and blogging together to create well-written and well-researched content?

  • Make sure you have a solid idea. Is your original idea too vague or too specific? You'll want some wiggle room so you can use subheadings to organize information, but you won't want to be so vague that you end up writing a thesis and still don't fully cover the topic. When writing blog posts, choose a topic that will show off your knowledge.
  • Creativity is a necessity, even if you're writing non-fiction. No one wants to read long, boring technical drivel. Engage your audience and don't let up! As mentioned earlier, utilize subheadings, as well as bold and italic characters, shorter sentences and paragraphs, and number/bullet lists when appropriate.
  • Clarify your information for readers. If you're using words that the average person won't understand, define these terms. If your readers find themselves confused every few sentences, it's unlikely they'll stick around much longer.
  • Don't stray too far from your point. You want to include extra information for your readers and prove to them how in-depth your knowledge on the topic is; however, you do not want to blather on for too long. Make sure that what you're writing strengthens your main argument.

Please do not hesitate to phone or e-mail us about our services or to get a quote.

Business Blog Writers
913-400-3888 Office
info@businessblogwriters.com

Five Quick Tips For Writing Amazing & Intriguing Blog Posts

Sunday, January 5, 2014 by Jackson Griffiths

Everyone has a blog nowadays, but do they really have the blogging and business know-how to keep it bringing new customers in? If this question sums up how you feel, you've come to the right place. Being that blog writing is a rather recent innovation, it makes sense that a lot of us with standard business knowledge are a bit confused by it. The advent of social media has completely changed the lens through which we view marketing, advertising, etc. as a whole. You don't have to be left in the dust though. We've come up with a list of six quick tips that will set you off in the right direction.

  1. Writing passionately about a topic comes across really well to potential customers. Enthusiasm is infectious. As a business owner, write about what you know – your business.
  2. Don't be afraid to experiment with different tones and voices in your content creation. Pay special attention to which styles draw the most attention.
  3. Figure out who your audience is. What's the product or service you're selling? What is the average age of your customers? Try setting up a poll to find out your target audience. Once you do, create content that is relevant to them.
  4. Keep writing! A lot of bloggers start off strongly but then get busy and abandon their blogs. People want to see information being updated regularly. This shows that your business is doing better than ever.
  5. Don't publish everything you write. On your blog, you may want to save new posts initially as drafts. Then you can go back over them and edit before posting.

Please do not hesitate to phone or e-mail us about our services or to get a quote.

Business Blog Writers
913-400-3888 Office
info@businessblogwriters.com

Just When You Thought We Were Out of Tips for Blog Writing...

Saturday, January 4, 2014 by Jackson Griffiths

The following post is going to focus on some really simple ways that you can make your blog posts stand out. In fact, with so many blogs out there, it almost seems necessary to put all of these tips to work if you really want to stand a chance. The market is over-saturated, so you will really want to heed this advice and take the time to utilize for optimal results. If it's too much for you, you may to hire a blogger who already knows the best tricks.

  • If you get an idea, stop everything you're doing. Inspiration hits sometimes at the worst times. Got a napkin nearby? Jot down the ideas you've come up with, and turn them into blog posts when you get some time to yourself! You can also ruminate over the ideas throughout the day until you're able to post the finished product.
  • That brings us to the next one: make time for blogging. Content creation usually requires quite a bit of work. While inspiration can hit at any moment, inspiration alone doesn't turn your ideas into actualities. Set aside some time every few days or weekly exclusively to blog. You can even type up many blogs and save them to be published throughout the week, allowing your blog to look more active.
  • Keep writing, and don't stop. The more you write, the better you'll get at it.
  • Keep living life! Interesting personal experiences attract people to blogs. Don't spend so much time writing blogs that you miss out on life. Use your life experiences and incorporate them into your blog. It won't be long before you acquire a personal following!

Please do not hesitate to phone or e-mail us about our services or to get a quote.

Business Blog Writers
913-400-3888 Office
info@businessblogwriters.com

Tips for Getting and Keeping the Attention of Your Readers

Friday, January 3, 2014 by Jackson Griffiths

It's not so hard to get traffic to your business' blog when it's new, but how can you keep readers coming back? Most people look at blogs for a mere few seconds and in that time, they determine whether it's worth reading or returning to. This means you need to impress them – one look at your blog and you need to leave them hooked, totally fascinated with what you're saying and the services and/or goods you provide. If you don't feel you can achieve this on your own, you may find blog writing services helpful. Otherwise, check out the following tips:

  • Use exciting headlines. Get straight to the point, no fluff, but feel free to use adjectives that are especially relevant to the post at hand. Think about the most important point of your post – what will most appeal to those who are in your target audience.
  • Speaking of which, it's important that you know the interests of your audience so you can engage in writing blog posts that they actually care about. Try an online survey or look at your web stats. What are the search terms people use to find your website? Where does most of your traffic come from?
  • Use pictures if you can. Who doesn't like to see an image reflecting the topic of the post before they start reading it? The truth of the matter is that a professional quality photo is a really simple way to catch people's interests.
  • The best blog writers interact with their readers! In each post, let your readers know what you want from them. Ask them questions. Take their comments into consideration, and always respond to the questions that they pose to you.

Please do not hesitate to phone or e-mail us about our services or to get a quote.

Business Blog Writers
913-400-3888 Office
info@businessblogwriters.com

Top Ten Reasons You Should Have a Blog

Thursday, January 2, 2014 by Jackson Griffiths

Business and blogging go together like none other in modern society. If you have a hard time believing this, let us explain why:

  1. Blogging can promote introspection and reflection about life, the universe, and everything.
  2. Blog writing gives you the space and time to develop your thoughts in a way that the use of social media such as Facebook does not.
  3. By stretching our cognitive capacities and widening our horizons, we improve our ability to remain cognitively flexible as we age; blogging is an excellent way to accomplish these ends.
  4. Blogging can enhance our sense of solidarity with other people by prompting others to leave positive comments about what we wrote, thus showing us that our opinions and experiences resonate with other people.
  5. Writing – of whatever kind - clarifies our thoughts because it gives us an interval to process information and fully develop our reactions to it.
  6. Blogging can provide a snapshot of the life of you and your family that you, your spouse, your children and others will appreciate being able to look at in the future.
  7. Blogging provides a means of ensuring that, when we die, we have left an imprint of ourselves on the world around us, an imprint that will continue to influence others after we have passed on.
  8. Writing blog posts can be good practice for lengthier, weightier writing projects.
  9. Regularly writing can have benefits for neurological health, and writing for an audience forces you to become a better writer in a way that journal writing simply doesn’t.
  10. Blogging requires that we stay in touch with the pulse of the world around us, and exposes us to a wide variety of viewpoints and opinions that we might otherwise miss.

Business Blog Writers
913-400-3888 Office
info@businessblogwriters.com


 

5 Content Creation Tips for the Clueless

Wednesday, January 1, 2014 by Jackson Griffiths

For many of us, the digital age exploded out of nowhere. To keep our businesses successful, we must maintain an online presence and produce content that actually appeals to our target audience. If you're entirely new to this idea, have no fear.

1) Brainstorm ideas with your employees. If you operate alone, try discussing your ideas with friends and family and see how they react. They may even offer input; sometimes group settings really help creative flow.

2) Set up an interview. Is there an individual or company relevant to your business? Get in touch with this person via phone, letter, email, etc. Prepare some questions and go from there. This tip is great because it allows you to do a bit less work when creating content for blogs.

3) Feature guest writers to spice things up a bit. People love websites with multiple points of views, and it also gives your business more credence by proving that more than one person is backing your ideas.

4) Discuss both the challenges and successes you and the business have experienced. Customers love to know that business owners have worked hard to get where they are – they often associate this specific quality with the actual quality of your product and/or service.

5) Pay attention to online trends. What are the hottest topics that relate to what your business offers. You can use keywords when creating web content to attract more people to your website. The best part is that these will be people who were specifically searching for your goods/services.

6) Contact Business Blog Writers to help with your writing endeavors.
 

Is It Worth My Time to Hire a Professional Blogger?

Tuesday, December 31, 2013 by Jackson Griffiths

Truthfully, this is a decision entirely up to you. Only you can know whether it would be more worthwhile to write your own blog posts or to hire someone else to. The important factor to take into consideration is that maintaining a consistently active and interesting blog can be very time-consuming. If you are running a business full time, it would probably be better to hire a blogger.

This is because bloggers know quite a bit about Search Engine Optimization (SEO) already. SEO is a method of content creation that makes it easier for people to find you. SEO uses keywords that act as search terms. These search terms are looked up on a daily basis to find businesses like yours. In this way, a blogger who already has this skill doesn't have to spend much time on it at all and can better your chances of having your blog viewed by more people.

Another factor to keep in mind is that you already have a full-time job running a business. A blogger's job is to write blogs. If your hands are full, it would make more sense to hire an individual specializing in this area. You might spend hours pulling out your hair trying to think of content for a blog while this person is given a topic and 20 minutes later they've created a blog post hundreds have already “liked.”

This isn't to say that you can't produce your own blog posts at all. If you're creative and have the time, you should certainly try your hand at it. If, however, you have a busy schedule, feel free to check out our blogging services.
 

Need a Product Description Sample for Reference?

Monday, December 30, 2013 by Jackson Griffiths

Product description samples are an easy way to check whether yours are up to pay. Here are a few techniques to keep in mind:

  1. Rather than simply describing the product, they will work to sell the product.
  2. Don't just focus on the look of the product, talk about how it will benefit the purchaser.
  3.  Instead of adding a bunch of fluff and filler when creating web content, stick to what the product actually does.
  4.  Avoid cliches or else your product is going to come off sounding like every other one out there.
  5. Don't make claims about the product's quality unless you can back them up. Similarly, try to avoid superlatives like “best” or “most” unless you've received recognition for them.

Before: “Short coral dress size small, strapless, just the cutest, to die for!”

As you can see, the original product description is just plain boring. It describes the product but stops there. The description doesn't pop out at you and make you think, “wow I need this.” “To die for” is a cliché that you'll find all too often in clothing advertisements. If you're a product description writer, try to steer clear of these or only use them sparingly.

After: “With spring fast approaching, it makes sense to want to bring it in the right way with the perfect summer dress in pastel coral. This dress comes in a size small and is strapless, allowing you to better enjoy the improving weather and feel the sun rays against your skin while looking cute in the process.”
 

Content Creation for Business Blog Writing

Sunday, December 29, 2013 by Jackson Griffiths

Content creation for blog writing can be a challenging proposition, but as in any other area of life, persistence is a crucial element in success. As more and more businesses use inbound marketing, even those businesspeople who do not feel well-suited to blog writing are being forced to get with the times. An essential aspect of successful blog writing is being able to add a personal touch to your material. Below, you will find summaries of seven useful tips on creating web content for your business.

  1. Let readers know your story. What path has your professional development taken? What amusing things occurred along the way?
  2. Write about the positive features of the city in which you’re located – let readers know about the fun sights there are to see, the fun activities there are to engage in.
  3. Talk about what you do in your spare time – this humanizes you in the minds of your readers, and also allows you to step back a bit from discussing business (this is especially useful for businesspeople whose jobs require them to have tight lips).
  4. Use your favorite professional sport to create metaphorical descriptions of how your business functions; sports have broad appeal and connect people across demographic boundaries.
  5. Within reason, share particularly useful organization tools; this will make it more likely that other businesspeople searching for tricks of the trade stumble on your website. Some grateful readers may even share tricks of their own.
  6. Discuss how social media is affecting your industry. What are the pros? What are the cons?
  7. What are ten things you wish you had known when you started out in your business?

The Next Step in Product Content Writing

Saturday, December 28, 2013 by Jackson Griffiths

A product content writing service can be a key component of successful business blog creation, which is itself a key component of a successful business in modern times. While these statements apply to all businesses, they are doubly true for small businesses. In addition to informing readers of your products and services, business blog writing also helps promote ideal placement of your business in search engine results.

Ideally speaking, business blogging reliably provides informative content to your readers while also adding a personal touch that keeps them interested. An interested reader is likely to be a faithful reader, and faithful readers are the foundation for a successful business blog. A small business owner may not have the time, inclination or compositional skill to successfully engage in writing blog posts. If you are such a small business owner, you may wish to consider using a professional product content writing service that focuses on blog creation.

Using a reputable professional product content writing service ensures that you have skilled, experienced writers working on your behalf in blog creation, freeing you up to focus on other crucial aspects of maintaining and expanding your business. Professional product content writers will have extensive knowledge of different compositional techniques and styles, and will thus be able to precisely match their output to your needs. These writers will also be able to provide your blog readers with informative, entertaining content that ties your product or products into other subjects of broad general interest, such as philosophy, history, art, science, movies, television, and music.

Business Blog Writers
913-400-3888 Office
info@businessblogwriters.com

 

Adding a Human Touch to Business Blog Writing

Friday, December 27, 2013 by Jackson Griffiths

If some reports are to be believed, SEO content writing as we currently understand it is on the way out. It has been said that within two years or so, Google and other companies will have developed software that will weed out links that boost their search engine rankings by clever use of keywords and links. What can you do to adapt to the changing nature of blogging and business?

Writing blog posts successfully really comes down to three things - SEO, research, and the ability to connect with your audience. Let’s tackle these in order. To begin with, SEO is going to remain an important element in business blogging – while measures may be taken to limit abuse of SEO techniques, using the phrases readers are searching for is still going to be essential to using your blog to ensure that your business is at the top of search engine results, and thus, able to reach current and prospective clients.

Research is important in order to give substance to your posts – roughly speaking, only about 25% of the total time for the creation of a blog post should be devoted to writing it. At a minimum, you (or writers you hire) should be aiming to devote 50% of the time invested in blog creation to researching the topic to be discussed and planning how it will be presented to your readers. As mentioned above, research enables your posts to have substance – it will contain information relevant to the needs of your readers, rather than just being machine-generated web spam designed to achieve high search-engine rankings.

Finally, you (or writers you hire) need to be able to connect with your audience. You (or writers you hire) need to know what information they are likely to be seeking out and how to make sure that this information is presented in a manner most likely to reach the greatest possible number of said readers.
 

Why You May Want to Outsource

Thursday, December 26, 2013 by Jackson Griffiths

Outsource Content WritingOutsource content writing is something that many employers rely on these days, and it may be of advantage to those employers who don’t currently outsource blog writing. Our post about Top Advantages of Outsourcing Content Creation has a handy list of reasons why you may want to consider outsourcing content creation for your blog or blogs:

(1) Reduced time expenditure – you can hire as many article writers as needed on a temporary basis, and avoid causing your permanent employees unneeded stress that results in diminished productivity.

(2) Article writers are skilled – professional writers tend to be those who have a high aptitude for creating written content,

(3) Reduced monetary expenditure – hiring people as needed is less expensive than investing in hiring, training and providing benefits to full-time staff.

(4) Greater topical diversity – a pool of professional writers will be able to create content uniquely well-suited to different groups that you may want to reach as you work to expand your business.

(5) Amazing results – skilled SEO writers quickly produce content that is both pleasurable to read and which has immediately observable results on your web traffic.

(6) Assisting with e-advertising – companies dedicated to the production of SEO content will be able to handle all aspects of the process of planning and executing that content.

(7) You do less work – if you’re a business owner, your time and attention are probably already stretched pretty thin. Outsourcing content writing can help you focus on more essential matters and have less overall stress.
 

How to Write Excellent Material and Avoid Disappointing Sales

Wednesday, December 25, 2013 by Jackson Griffiths

Business BloggingEvery sensible business owner wants a sound return on their initial investment – that is simply good business, and people who ignore this cardinal rule of business will fail (regardless of their intentions). If you wish to ensure that the money you spend on content creation for your business’s website is money well-spent, there are a few things you should focus on. If you do focus on these simple rules found on our Tips to Avoid Poor Content Creation page, you will be more likely to avoid sluggish web sales:

(1) Just like in school, plagiarism makes for failure – if you see someone doing something successful, don’t simply ape them. While clever rewording of the original material can get you good search engine results, readers will see through your tricks and go elsewhere.

(2) Don’t overload your readers – when presenting information on a topic, keep it as bare bones as possible. If readers feel overwhelmed, they are likely to shut off and you will have missed an opportunity to connect to a customer.

(3) Use social media – avoid the temptation to regard Facebook, Twitter and the like as frivolous diversions. If you make sure that your website is compatible with various popular social media sites, this will make it easy for people to relay information about your company and products via social media. Needless to say, the rewards will be ample.

It really is as simple as that. Many people impair their own performance when writing blog posts because of an irrational sense that blog writing is just too hard. Nothing could be further from the truth – ultimately, your success or failure is in your hands.
 

Five Steps to Great Blog Writing

Thursday, July 18, 2013 by Jackson Griffiths

So many blogs out there on the Internet, but so little time to read them all! This is how the World Wide Web looks from a users' standpoint, and this is why you've got to “stay on the ball” so to speak when it comes to blogging.

There are a few steps you can take to make sure that you 1) increase the traffic to your blog and 2) keep users interested and returning.

  • You need to make sure that your grammar skills are as sharp as they once were. If not, brush up on them before publishing your blog posts. Utilize spell check if needed, and double check each draft before approval.
  • Research as much as you can on the topic at hand. A professional blogger is expected to know what he or she is talking about when they claim information as fact. Cite your sources for certain claims to strengthen the validity of what you've posted.
  • Include pictures or videos in your blog when you can. Using different forms of media to get your point across makes your blog feel much more interactive; it also sets yours apart from standard blogs that only include text.
  • Promote your blog whenever you can. Those closest to you will probably be interested in what you're doing. If they're impressed, they will pass the URL along to others – usually to people who would find your blog extremely relevant to their own lives.
  • Step outside of your comfort zone. Ask for advice and feedback on your blog, and take constructive criticism for what it is. Look for different ways to spice things up. In fact, you've already taken this step by reading this article about writing blog posts. Easy, don't you think?
     

Five Tips for Blog Writing

Wednesday, July 17, 2013 by Jackson Griffiths

Business blog writing, like most activities worth much of anything, requires knowing a few tips to ensure success. To help you along the way, here are five steps for creating a great business blog while delivering information that clients/customers find valuable:

  1. Define your target audience. Think about the type of service or product you provide. Who most often expresses interest in this service or product? Write your blogs as if you know your audience intimately. A great example is if you sell organic food. Likely, you're targeting individuals who feel strong about the state of the environment, so make sure to bring up these concepts in your blog.
  2. Do your research. This one is absolutely essential. You cannot profess to be an expert on a certain topic regarding your business and then publish incorrect information online. This could really make or break your company's reputation – so let's aim to make it, okay? 
  3. Make a list of blog topics beforehand. Take a few hours one day to brainstorm ideas for your blog posts. You could come up with enough ideas for a month so that you don't have to spend extra time each day to think up more of them.
  4. Recognize the areas where your product or business is most popular. An example is if you notice the majority of your live in San Diego, California. If you sell, say, used clothes, you could then start using keyword phrases like “used clothes in San Diego.” SEO content writing increases traffic.
  5. Make use of a calendar to keep on track with all of your blog posts and their editing. A calendar will keep you informed as to when blogs need to be published. This is an easy way to reduce the stress of being a blog content writer.
     

More Tips on Unique Product Descriptions

Tuesday, July 2, 2013 by Jackson Griffiths

Product descriptions must be unique in order to set the products themselves apart from their competition online, but the descriptions must also be technically clever. Indeed, unique product descriptions can intelligently utilize literary tropes, such as metaphorical language and references to ideas outside of the scope of the product's explicit function, in order to build a rich reading experience for the shopper. At the same time, using a trick to identify the product to a search engine and to make it appear quickly to somebody searching for specific aspects of the product is also a key to its successful marketing.

For example, including the manufacturer code unique to the product is one way to do this; somebody who is searching for an exact product might land directly on the product described by its manufacturer code. Another description enhancement is including synonyms that refer to the product that shoppers might use to describe the product that they're looking for. A loveseat is also a two-cushion couch, a small sofa; it could be mistaken for a daybed, and it's also a piece of intimacy furniture. Consider the various functions that common products can have.

A unique product description also uses words that connect the reader to sensory experiences. The sight of its colors, the quality of its smell, or the tickly feel of its unique textures are all sensations that a reader might strongly remember from a quick reading of the product description. Basic color references can be replaced with comparisons to things in nature that bear the same color, such as the particular apple redness of a product, or the extreme depth of its blueness found only in crystal clear freshwater lakes.
 

The Importance of Unique Product Descriptions

Monday, July 1, 2013 by Jackson Griffiths

Having unique product descriptions is extremely important in 2013 because so many distributors and vendors online are offering similar products. A unique description ensures that a browsing customer is, to put it strongly, "startled" into a long-lasting, remembered association between the product description and the product. Using rich language filled with interesting and unique ideas captivates the reader's imagination and makes for a shopping experience that stands out against all of the other shopping experiences the reader might have that day, throughout the week, and so forth (and so on).

Unique product descriptions also ensure that the machines which identify, catalogue, and anchor the content into search engines have original material that separates products and services from the competition. A listless or misleading product description can bury the product or service underneath its many competitors on the Internet. It can also drive away potential clients or customers, who can come away from their browsing experience confused or unimpressed with the quality implicit in the writing of the product description.

While using buzzwords and phrases loaded with marketing meaning, such as “sale,” “super cheap,” “lightning-fast delivery,” are all good ways to sell products, filling the descriptions with ideas that point to imagery and associations outside of the products themselves create a unique browsing experience that sets readers' minds in motion. When describing a pair of shoes, for instance, the description might point out its selling points, such as the affordability of the pair of shoes, the quality of the materials, or the good deal on its shipping. Also, try including a little story about how one person wore those shoes in a run through nature that ended with an exciting twist can make a simple pair of shoes more memorable to the shopper, who might return to buy them later on. This is just one example of the many possibilities.
 

Promoting Business On The Global Digital Stage

Wednesday, June 19, 2013 by Jackson Griffiths

In the present decade, business is done as readily online as it is in the traditional storefront – and the nature of that business is practically unbounded in terms of its products and services. Consulting as well crafts can be packaged and distributed on a physical, local level just as easily as it can be created and distributed to virtually any place on Earth. Blogging and business now go hand in hand, for in order to create a presence for a business in the extremely populated digital marketplace, a blog is almost required.

Blogging and business work well together because a blog is an easy platform from which to discuss the product or service, as well as to make clear the personality and professionalism of the business itself. Potential customers can look to the blog to get a feel for the kind of presence that the business intends to have in the marketplace. A poorly written blog devoid of ideas of references to ideas, or that is badly executed and full of errors, can damage the reputation of the business. On the other hand, a rich, intelligent blog, full of insight and practical advice can add value to the product itself and give potential customers something to take away from the time spent just browsing, shopping around or comparing products and services. A rich blog can leave a potential customer with something memorable that creates an association in that customer's mind between the experience he or she enjoyed while exploring the product or service, and the actual product or service itself.
 


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